2023 Toyota Prius Prime in Calgary, AB

Get the best of both efficiency and performance with the 2023 model lineup of the Toyota Prius Prime, a reliable plug-in hybrid electric vehicle swamped with state-of-the-art technology, safety and performance features. The fifth-generation powertrain system with a 2.0-litre four-cylinder DOHC 16-valve engine and a lithium-ion battery delivers an exceptional driving experience. This Toyota PHEV comes equipped with Toyota Safety Sense 3.0 to provide top-notch safety against potential road threats. Learn more about the 2023 Toyota Prius Prime from the experienced product experts at Charlesglen Toyota.

You can browse some more Toyota car models here: Toyota Corolla, Toyota Camry, Toyota RAV4 and Toyota GR86.

Exterior Features

Statement Exterior Design

This PHEV creates a captivating statement with its new lower and wider stance, low centre of gravity, premium LED headlights and taillamps and multiple wheel options.

Wide Colour Palette

To accentuate its sportier statement, the new 2023 Toyota Prius Prime comes in striking exterior paint options. Please note that the availability of some exterior paint options may vary depending on the trim levels:

  • Wind Chill Pearl
  • Cutting Edge Silver
  • Guardian Gray
  • Midnight Black Metallic
  • Supersonic Red
  • Maximum Yellow
  • Reservoir Blue

2023 Toyota Prime Prius Exterior Specifications:

Dimensions:2023 Toyota Prius Prime
Length (mm/in) 4,599 / 181.0
Width (mm/in) 1,782 / 70.1
Height (mm/in) 1,420 / 55.9
Wheelbase (mm/in)2,750 / 108.3

Interior Features

Fine Interior Craftsmanship

The new Prius Prime is super fun and comfortable to drive as it is crafted using soft-touch material and the best industry practices. The contemporary black satin chrome finish promises an elegant touch and a superior feel both on the steering wheel and dashboard.

Weatherproof Cabin Space

To keep you cozy and comfortable in different weather conditions, the 2023 Prius Prime PHEV comes with heated/ventilated front and rear seats. For optimum comfort, it also features an 8-way power adjustable driver and a 6-way adjustable front passenger seat.


Performance & Engine

Hybrid Powertrain System

The all-new Prius Prime plug-in hybrid electric vehicle runs on a fifth-generation hybrid powertrain and a high-performing 2.0-litre engine, delivering 220 horsepower. With its exhilarating powertrain capabilities, this performance-focused sedan takes you from 0 to 100 km/h in less than 7 seconds.

Regenerative Braking System

To save energy, as well as to help the battery charge on the go, the Prius Prime PHEV features a Regenerative Braking system that converts braking energy into electric power for more efficiency.



2023 Toyota Prius Prime Engine Specifications:

Specifications: 2023 Toyota Prius Prime SE
Engine 2.0L 4-cylinder DOHC 16-valve
Horsepower 220
Fuel Efficiency (combined) (L/100 km)4.5


Toyota Multimedia System

Enjoy multi-phone connectivity, in-vehicle streaming apps, a Wi-Fi Hotspot and access to a variety of connectivity, infotainment and safety services with the integrated Toyota Multimedia System. The wide suite of different services includes:

  • Cloud Navigation
  • Remote Connect
  • Intelligent Assistant
  • Destination Assist
  • Service Connect
  • Safety Connect

Available Wireless Charging

The 2023 Prius Prime PHEV is available with a wireless charging pad located near the front-centre console, allowing you to charge your compatible phones on the go automatically.

Safety and Driver-Assist Features

Traffic Jam Assist

To relieve your stress during low-speed traffic situations, the 2023 Prius Prime comes with Traffic Jam Assist, which provides hands-free steering assistance and stop-and-go highway driving with necessary acceleration and braking while offering you great peace of mind.

Blind Spot Monitor

Standard on all trim levels, the Blind Spot Monitor system comes with Safe Exit Assist (SEA), alerting the driver of vehicles approaching from behind or present in the adjacent lane to avoid potential collision while changing lanes. The SEA alerts you of oncoming traffic while exiting the vehicle or opening its door.

2023 Toyota Prius Prime Trim Levels

2023 Toyota Prius Prime


Starting at $41,364*

– Wireless Apple CarPlay and Android Auto Compatibility
– Toyota Safety Sense 3.0
– Heated Front Seats and Steering Wheel

New Toyota Prius Prime Inventory
2023 Toyota Prius Prime


Starting at $46,204*

– 19-inch Alloy Wheels
– Wireless Charging & Heated Rear Seats
– Rain Sensing Wipers & Glass Roof

New Toyota Prius Prime Inventory
2023 Toyota Prius Prime

XSE Premium

Starting at $50,204*

– Power Backdoor
– Digital Key & Panoramic View Monitor
– 8 Speakers JBL Audio

New Toyota Prius Prime Inventory

Want to try the 2023 Toyota Prius Prime? Visit Charlesglen Toyota or use the secured form below to book a test drive, today. You can also reach out to our expert automobile experts in our showroom at 7687 – 110 Avenue. N.W. Calgary, AB, to learn more about its features. Meanwhile, you can also explore our widest inventory of new and used Toyota vehicles on our website. If you need help with genuine and aftermarket accessories or parts, do check out our parts and accessories section. For more details, call us at (403) 241-0888.