Thursday,3 September, 2015
Toyota Tops In Value Retention
Consumers that are new to the Toyota brand have almost always heard really good things, but it isn't until they actually purchase a Toyota vehicle that they fully understand what all the fuss is about. There is, after all, a reason why Toyota models are among the best-selling automobiles on the face of the planet, and the quality and longevity of the cars, trucks, and SUVs probably are the most important of those reasons.
That's because that quality has massive ramifications for other boons, most notably value retention, which according to Edmunds is better for Toyota than any other non-luxury brand currently in existence.
Edmunds' annual Best Retained Value Awards recently were given to a strong handful of individual Toyota models, but also to Toyota as a brand. The accolades are doled out based on how much of a vehicle's original price is held five years after the initial new purchase, and Toyota topped all non-luxury brands by retaining 52.4 percent of its vehicles' value after half a decade.
That's pretty impressive considering the old joke that a car loses half its value the minute it's driven off the lot. That's not true obviously, as five years in, a Toyota driver can sell his or her vehicle for over half of what they bought it for, which is pretty amazing considering how much some other makes and models drop in value over the same period of time.
Even better, the 2015 Toyota Tacoma, 2015 Toyota Tundra, 2015 Toyota Highlander, and 2015 Toyota Avalon won their segments for value retention, while six other models finished among the top three in their segments. That shows just how well these vehicles hold onto their value over time, proving what a strong investment a Toyota model can be.